Real snapchat friends

Added: Jarin Bledsoe - Date: 07.09.2021 17:15 - Views: 14481 - Clicks: 5443

Snapchat is finally growing again, and it's using that momentum to engage in some not so subtle trolling of its biggest rival: Instagram. Snap introduced a new ad campaign that's all about promoting Snapchat as the home for "real friends.

Well, just in case there was any question of what they really meant, Snap kicked off the campaign. Snap doesn't have its own presence on Instagram, so it worked with dozens of "quotefluencers" — high-profile s that primarily post inspirational quotes. Together, these s flooded Instagram with cheery quotes about friends using the " realfriends" and " friendshipquotes" hashtags.

Real snapchat friends

The posts were all on a yellow background, complete with Snapchat's ghost logo and "brought to you by Snapchat" captions. The Instagram posts were merely a warmup for the bigger ad campaign, which features billboards, TV commercials, and print that will run in a dozen countries over the next couple months. But the opening act makes it abundantly clear that Snap means to take aim at its top rival: Instagram. Snap has long touted authenticity as one of the most important differences between the platform and its bigger competitors.

Real snapchat friends

Instagram is a popularity contest; Snapchat is for "close friends. The ad push also comes amid a fresh surge of growth for Snap, which reported 13 million new usersthanks to a redeed Android app and viral augmented reality lenses. Snapchat now has million daily active users, according to the company. To maintain that growth, though, they'll need to do more than churn out another "gender swap" filter.

It needs those new users to keep spending time in the app, something that might be more likely to happen if they have other friends who also use Snapchat. It also doesn't hurt that Instagram is currently trying to counter the perception that it detracts from users' "wellbeing. Either way, Snap really wants everyone to know that they're the ones who care about "real friends.

Real snapchat friends

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Real snapchat friends

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Real snapchat friends

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