Added: Jarin Bledsoe - Date: 07.09.2021 17:15 - Views: 14481 - Clicks: 5443
Snapchat is finally growing again, and it's using that momentum to engage in some not so subtle trolling of its biggest rival: Instagram. Snap introduced a new ad campaign that's all about promoting Snapchat as the home for "real friends.
Well, just in case there was any question of what they really meant, Snap kicked off the campaign. Snap doesn't have its own presence on Instagram, so it worked with dozens of "quotefluencers" — high-profile s that primarily post inspirational quotes. Together, these s flooded Instagram with cheery quotes about friends using the " realfriends" and " friendshipquotes" hashtags.
The posts were all on a yellow background, complete with Snapchat's ghost logo and "brought to you by Snapchat" captions. The Instagram posts were merely a warmup for the bigger ad campaign, which features billboards, TV commercials, and print that will run in a dozen countries over the next couple months. But the opening act makes it abundantly clear that Snap means to take aim at its top rival: Instagram. Snap has long touted authenticity as one of the most important differences between the platform and its bigger competitors.
Instagram is a popularity contest; Snapchat is for "close friends. The ad push also comes amid a fresh surge of growth for Snap, which reported 13 million new usersthanks to a redeed Android app and viral augmented reality lenses. Snapchat now has million daily active users, according to the company. To maintain that growth, though, they'll need to do more than churn out another "gender swap" filter.
It needs those new users to keep spending time in the app, something that might be more likely to happen if they have other friends who also use Snapchat. It also doesn't hurt that Instagram is currently trying to counter the perception that it detracts from users' "wellbeing. Either way, Snap really wants everyone to know that they're the ones who care about "real friends.
More in InstagramSnapchatSocial Media. Social Good. Snap's "quotefluencer" driven trolling on Instagram. Google's Olympic Doodle is a full-on anime sports game Careful: It's a time sink. How to report abusive comments on Instagram See something, say something.
How to fast forward and rewind on TikTok Never rewatch the whole video just to see that one second you missed again! Facebook Messenger makes it easier to find perfect emoji reaction Search bar? Recent reactions?
Clubhouse is finally open to everyone The exclusive club isn't so exclusive anymore. Now Google will display why it's showing you its search Google is pulling back the curtain on its Search algorithm.
At least a little bit. Say hello to Yats: Why investors are paying thousands to 'own' emoji There's an underground marketplace for emoji, and they're going fast.
Twitter tests a downvote system, and the anti-like is finally here Upvoting the test. Instagram, please let me search for people lurking in my Stories Make it easier for me to flirt. First look at Mars's interior reveals a different picture than Earth It has a big, liquid core. Cheers, Ted Lasso, for getting the UK basically right Despite a few howlers, this may be the first American sitcom to truly appreciate British culture — without stereotyping.
I cut the cord, but it's so difficult to watch the Tokyo Olympics without cable The Tokyo Olympics are my first games since cutting the cord. The biggest stories of the day delivered to your inbox.
Thanks for ing up. See you at your inbox!Real snapchat friends
email: [email protected] - phone:(797) 462-3723 x 8657
Find Local Snapchat Usernames