Added: Stefon Khan - Date: 19.11.2021 07:44 - Views: 17722 - Clicks: 4004
As you can see in the video, Local Lenses essentially enable users to interact with an AR overlay of a real-world location. You can virtually paint whatever you like over the shops and streets, and your contribution will then be visible to any other Snapchat user who visits the site. Local Lenses apply the same approach, but on a broader scale, mapping entire streets in the AR, and creating a persistent, evolving digital re-creation of the space. That, eventually, could lead to whole new, interactive AR experiences, like getting an overlay of a menu when you hover over a restaurant, or session times when you view a cinema.
But right now, Snap is in the early implementation stage of its full AR space mapping, and interactive digital art spaces like this are the next stage in that process. Facebook experimented with similar with its SLAM virtual art installation project back inwhile Snapchat, too, has tested its own digital art displays that virtually place an artwork in a snapchat local space which people can visit.
B ut this is the first time that Snap's offering an interactive element, taking its digital snapchat local tools to the next level, which, as noted, could point to the next stage for AR implementation. Which, presumably, would also tie into AR glasses, which Snapchat may or may not be developing. But Facebook definitely is, along with Apple. In fact, it's possible that rather than evolving its Spectacles product on its own, Snapchat could be looking to partner with Apple on its AR glasses, given that Snap has worked with Apple in the past on various AR tools.
Local Lenses are clearly a step in this direction, but how, exactly, Snap plans to evolve its Spectacles into a fully-functional AR tool, we don't know yet. Either way, it's another interesting development, which points to the next stage for digital engagement with real-world spaces. And that, eventually, snapchat local also facilitate new advertising and outreach opportunities via the same. Follow Andrew Hutchinson on Twitter. The new option is deed to encourage more creativity in feed post re-shares to Stories. Search x. An article from. Published Oct.
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