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Snap Maps, a prominent new feature in the app that lets you share your location with friends and view their Bitmoji on a map, had more than 30 million daily users at its launch in June. That could be one reason Snap plans to make maps more prominent in its rede, highlighting items from the map in the new Discover section. Currently, though, the section of the app reserved for publisher content is ignored by most users. Discover, which hosts daily programming from the Daily MailVultureand The New York Timesamong others, topped out at 38 million daily users in the data obtained by the Daily Beast.
The data, which covered the period from April to September, suggest that only 21 percent of users view Discover daily. More heartening for Snap is data showing that users sent an average of 34 messages a day — an impressive that suggests the company has succeeded snaps leaked developing a loyal core audience.
The of users sending snaps daily has also increased over time, reflecting growing use of the Snapchat camera to send messages and post public stories. It is not the first company to learn that messaging apps generate loyalty, but not necessarily revenue. Last year, Mark Zuckerberg admitted that efforts to monetize Facebook Messenger through advertising had gone slower snaps leaked expected. And putting maps into the Discover section, which will also feature individual creators as well as big publishers for the first time, could give people another reason to check it out.
Health Energy Environment. YouTube Instagram Adobe. Kickstarter Tumblr Art Club. Film TV Games. Fortnite Game of Thrones Books. Comics Music. Filed under: Business Tech Snapchat. Linkedin Reddit Pocket Flipboard. Snap Maps usage from June to September Image: The Daily Beast Currently, though, the section of the app reserved for publisher content is ignored by most users. Snap declined to comment on the report. Snaps sent. Next Up In Tech. Thanks for ing up! Check your inbox for a welcome.
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